Fifth Avenue Welcomes the World

Celebrate a once-in-a-lifetime summer of sports and America’s 250th Anniversary with exclusive shopping and dining experiences, limited-edition collections, watch parties, exhibits, and more.

Shop & Discover

Nike House of Innovation NYC

Celebrate the spirit of the game at Nike House of Innovation NYC with customization experiences designed for soccer fans. Through Jersey By You, personalize your national team jersey with custom names and numbers. Guests can also explore Nike By You, where everyday favorites can be customized with soccer-inspired graphics. Click here for more information!

Adidas

Discover the Made For You Customization Lab — adidas’ destination for personalized jersey customization, designed to help fans create something uniquely their own. Click here for more information!

Citizen

In celebration of America’s 250th Anniversary and in collaboration with Sail 250, this special-edition men’s Bulova Snorkel adds a patriotic twist to the fan favorite. Available at The Citizen Flagship Store. Click here for more information!

Ferragamo

Shop the CITYMATCH capsule at Ferragamo on Fifth Avenue, a collection inspired by the energy and global spirit of the world’s biggest sporting stage. Spanning footwear, ready-to-wear, and leather goods, the capsule reimagines Ferragamo’s signature silhouettes through a refined sport-inspired lens. Click here for more information!

Uniqlo

Discover personalized style at UNIQLO with Re.UNIQLO Studio, featuring exclusive New York City-inspired embroidery, and UTme!, where you can customize apparel with designs from local artists and iconic collaborators, including KAWS. Click here for more information!

Hublot

Visit Hublot Fifth Avenue Boutique on July 19 for a special in-store experience celebrating the excitement of the season. Additional details will be announced soon.

Lacoste

The crocodile tours the world with a special collection of polos inspired by international flags, celebrating global sport and signature Lacoste style. Click here for more information!

Swarovski

Shop sparkling seasonal highlights at Swarovski Fifth Avenue, featuring the playful Kris Bear Goal Scorer, customizable Swarovski pens filled with flag-inspired crystals, and a special Statue of Liberty piece celebrating America250. Click here for more information!

Longchamp

Additional details will be announced soon.

Dyson

Make it uniquely yours with complimentary personalized debossing on a presentation case with any Dyson purchase. Customize with up to 8 characters, including letters, numbers, and emojis, in your choice of foil color. Click here for more information!

Eat & Drink

The Peninsula New York

Celebrate the world’s greatest soccer tournament with the World Soccer Series at Clement Bar, where live match screenings are integrated into the dining experience, alongside a menu inspired by the host nations. Click here for more information!

The Splendid

The world’s game takes center stage at NYC’s finest sporting club. Elevate your game day with exquisite fare, signature cocktails, and an unforgettable setting while enjoying live match screenings across 16 HDTVs. Click here for more information!

Benoit New York

Benoit New York and Taittinger Champagne present "The Fan Lounge by Taittinger", an exclusive FIFA World Cup destination featuring match screenings, foosball, and limited-edition FIFA Champagne bottles in a festive French-inspired setting. Click here for more information!

The Peninsula New York

Celebrate the 250th Anniversary of the United States with a specially curated Stars and Stripes Afternoon Tea experience at Gotham Lounge. Click here for more information!

The Pierre New York

Experience elevated dining and evening entertainment at The Pierre New York this summer. Guests can enjoy specially curated food and beverage offerings inspired by the season at Perrine, followed by live jazz evenings in the elegant Two E Lounge. From refined cuisine to timeless music, discover a quintessential New York experience on Fifth Avenue. Click here for more information!

Stay & Explore

The Paley Museum

Celebrate the excitement of the season at the Paley Museum with family-friendly watch parties for all 104 matches in two newly renovated theaters, plus an immersive soccer exhibit designed for fans of all ages. Click here for more information!

Paris Theater

Experience cinema at the iconic Paris Theater, showcasing a curated lineup of acclaimed new releases, timeless classics, and special screenings in one of New York City’s most storied theaters. Click here for more information!

The Museum of Modern Art

See the city’s most iconic modern and contemporary art at The Museum of Modern Art. This summer, enjoy the new exhibitions Frida and Diego: The Last Dream and Marcel Duchamp, and explore MoMA’s collection featuring works by Van Gogh, Matisse, O’Keeffe, Warhol, and many more. Click here for more information!