Fifth Avenue Blooms™ returns for its fourth year on June 11th. Blooms was created by the Fifth Avenue Association in May 2021 as a gift to a recovering New York City, and has grown into an annual, time-honored custom designed to create positive memories and experiences on Fifth Avenue. Throughout the month, locals and guests from all over the world descend upon Fifth Avenue to enjoy beautiful floral displays on the sidewalk and unique offerings and programming from our best-in-class stores, hotels, restaurants, and cultural institutions.

In celebration of Fifth Avenue's 200th Anniversary, Fifth Avenue Blooms™ will center around a bespoke rose, grown exclusively for the iconic Avenue. This first-of-its-kind flower, which serves as the centerpiece of the floral installations decorating the corridor, was selected to reflect two centuries of culture, community, and luxury along New York’s most storied Avenue. The display will feature 400 rose plants totaling over 4000 individual stems, complemented by other accent flowers. Thank you to our partners at Holiday Collective for their help bringing Fifth Avenue Blooms™ to life.

Experience a special cafe at Longchamp's New York Flagship. Featuring the legendary Angelina Paris, the café will offer a curated selection of Parisian treats and beverages, served with timeless elegance. This unique experience is inspired by artisans of all kinds and their craft, including ceramicist Constantin Riant, whose creative vision merges modern expression with the dynamic, graphic spirit of Longchamp. His work is a nod to bold individuality and contemporary artistry, echoing the Maison’s core values of authenticity and vibrant energy.

In honor of Fifth Avenue Blooms™ the Avenue will feature musicians from the New School, the Mannes School of Music and the School of Jazz and Contemporary Music.